The Impacturi journal

Sharp writing on donor retention.

Field notes from the front line of donor stewardship. Numbers, methods, and the uncomfortable truths charities are quietly working through.

2 August 2026

Donor retention software for UK charities: what actually matters

Donor retention software for UK charities splits into two categories that get confused with each other. Here is the difference, and what a real retention layer needs to cover.

2 August 2026

How to write a donor Impact Web Page people actually read

A donor Impact Web Page that gets read is short, specific, and about the donor's donation. Here is the structure that works, for the update sent after a donation and the board report to trustees.

2 August 2026

Corporate donor Impact Web Pages: what good looks like

A good corporate donor Impact Web Page gives the company something they can put in front of their own board, donation by donation and at year end. Here is what that actually requires.

2 August 2026

Impacturi vs Donorfy: are they the same thing?

No. Donorfy is a charity CRM built around donation processing, Gift Aid and campaigns. Impacturi is a donor retention layer built around the Impact Web Page, the renewal date and the board report. Here is the honest difference.